We are committed to our PROVIDE-EDUCATE-PROGRESS philosophy.
-PROVIDING South Africa with the Leading Sport and Health Supplement Brands of the world.
-EDUCATING South Africans in achieving their Health and Fitness goals by providing our very own world class Health and Fitness publication, Inside Fitness Magazine.
-PROGRESSING South Africa to a future of Health, Fitness and Well-being.
"To set new standards of health and fitness for South Africans, to be the most recognized, professional and trusted supplier in the health and fitness industry".
Established in 1999, We have offices in Johannesburg and Cape Town but our services are presented to client’s right across the SADEC Region of Africa.
We import the world’s best health and fitness products and publish the South African International Version of Inside Fitness Magazine.
In November 2013, we were acquired by Ascendis Health, a publically listed company on the Johannesburg Stock Exchange (JSE).
For more information please feel free to contact us.